
Many say that branding on Twitter is difficult, but in reality, it takes time to build a brand on social media platforms. In some cases, the problems can be using the platform or even the lack of understanding how Twitter operates. There are solutions to every problem, and having a strong brand means success in the long run. Everyone wants to pay bills and have some fun in their lives. So, it is important to do things right and not leave anything to chance. Twitter is a very useful tool for businesses like network marketing and you will notice a major difference over time if you follow these steps. Networking on Twitter through live interaction and auto-publishing Some flaws that will hurt a network marketing business is dependence on auto-scheduling posts, auto follows, buying followers, no interaction, no sharing, no following and self-centered posting. These will hurt a brand in every sense of the word. The whole point is to connect with others, either similar or with fans. To share information, educate, entertain or convert them to fans or even sales. However, there is a give and take when it comes to Twitter. So, working on Twitter will take some live interaction and some auto scheduling, it’s a fine balance. It’s OK to use some auto functions for your business. You should not give up total control over to the automation aspect, though. Network marketing branding on Twitter will work better if you spend an hour or so reading, sharing, liking other posts. Start a conversation, answer questions through the reply button. You may not receive an immediate response or one at all, but at least you’re life and making a difference. People on the other side will see your efforts and may respond and send you questions or even share your stuff. While you’re away and doing other things, this is where your automation comes into play. You will need to create a well-balanced blend of content that does not exceed the 140-character limit of Twitter. Link shrinkers are wonderful tools to downsize your links. This will save you space for hashtags. Hashtags are used to categorize your content, and it does take research in finding the right hashtags. By focusing on sharing, creating and live interaction you will brand your network marketing business correctly and at a faster clip than through automation alone. Be careful about the time you spend on Twitter, though. While working to build your brand on Twitter, you cannot forget to your other social media sites as well. It can get a bit tricky to manage multiply social media accounts. Fortunately, there are tools that can help you manage them in one dashboard. They will take time to set up and customize, and they are quite affordable. This should help you schedule and publish social media posts easier than doing manually for every channel that you want to draw in traffic. Traffic is important for your business, but uploading to one dashboard will give you more time to close deals and create new ideas for your next campaign. Twitter is perhaps the easiest one to use and to post too. One big problem that you will come across with auto schedulers, they tend to over pack the post with unnecessary information. It is wise to manually check each post before you hit schedule, so they don't come back with an error and these sites like to clog your marketing effort down. So read the how to's and the tutorials carefully, so you can run your business more efficiently. In some, you can republish old posts and this will help you acquire the right amount of traction.
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As a development startup, a company is both exposed to opportunities and constraints of all sorts. After you have produced your unique app, it is the marketing challenge that you need to pass through. A unique is just the beginning of a long haul of procedures that any development company has to go through. Compared to the established companies startups are likely to face a bigger challenge in reaching their audience and making their voice heard since they often lack workforce, infrastructure, and capital. The question is how a startup can circumvent these constraints and can ensure a successful marketing for their app. Let us introduce here five indomitable strategies that can help startups marketing their mobile apps more effectively. 1. Low budget pre-launch marketing From the initial concern like ‘where can I find an app developer’, you have moved forward and ultimately is on the verge of getting your app published. Now, it is time to prepare for the launch, right? But wait, you still miss something called pre-launch marketing. These days your marketing initiative cannot just wait until your app development is over and ready to hit the marketplace. You need to start your marketing way before it is developed. This is something widely conceived as pre-launch marketing. When your product is not ready but still you need to sell the idea and create buzz among your target audience, this is precisely what pre-launch marketing is all about. Now thinking of pre-launch campaign you probably started to consider all those prime time media ads and first-page newspaper ads that from time to time announce upcoming products and offerings. Yes, you have guessed it correct. They are mostly expensive and used by big businesses. For a startup affording such capital intensive campaigns for even a month or two just before the launch of the product is very likely to be out of reach. So, a startup needs to consider affordable means to reach its audience. Here are some tips for low budget pre-launch marketing. Make a social media page for the app and start a pre-launch campaign in selective social platforms. Reach out to all your existing customers, peers and well-wishers with the app idea and seek their advice as well as suggestions. Reach out to all the potential industry influencers with your future app idea. Start a small website. A single website expressly for the app is not a bad idea. Roll out promotional campaigns like a free subscription for the premium version, some gift items, promotional coupons, etc. Start blogging about your app and how it can add value to the user experience. Try to coincide your launch date with a significant event related to your niche or industry. 2. Social marketing: it's almost free For a small business or a startup often social media marketing comes as the invaluable first choice since it comes almost free. But just because it is free and unrestricted it does not guarantee success without a sustained, focused and disciplined approach. Consider the following tips to help your social presence produce an effective outcome for the app. First of all, limit your social presence to a minimum number of platforms which are most effective. Since as a startup you are less likely to have a dedicated social marketing team and all the automated tools, it is better to concentrate on a minimum number of platforms. Choose your social platforms as per your chances to gain attention from your target audience. Facebook and Twitter are invincible with gross presence from all types of audience. Apart from that LinkedIn is good for B2B apps or enterprise audience. Pinterest and Instagram are good for visual contents, and among them, Pinterest is particularly recommendable if your audience is predominantly women. Have social media content strategy with a mix of contents ranging from visual, media and text. Never bank upon too much on text contents as users these days have a lower attention span. To engage with the valuable audience, you can troll some influencers and frequently engage in conversation. Always focus on relevant and trending topics to engage with your audience and draw their attention. You can also run social media paid ads in selective regions to gain some quick attention. 3. Measure KPIs that are crucial for the market of your app While professional marketers always and almost invariably focus on setting a goal for their campaigns, often startups without dedicated marketing team lacks such focus. But even having an objective for your app marketing is just not enough. They need to be specific, realistic, achievable and measurable. Now ever marketing objective for an app is associated with certain KPIs or particular parameters. These parameters vary as per the type of app, and it's target audience. If you have a game app that can attract gamers quickly with its unique gameplay but cannot stay as a source of amusement for long, then user acquisition is a very important KPI for the said game app. But if you have a retail app for fashion and consumer goods, more than download numbers, you need to focus on retention, engagement and lifetime value (LTV) of the users. Choose the most relevant KPIs for your app and continue measuring them from time to time. 4. Unleash the power of deep linking A startup needs to grab all the potential scopes to give its app discoverability, prominence, and traction. Deep linking is one such strategy. If you want your app to be indexed by Google, you need to do deep linking. If your website contents have the link to your app, the users either can be lured to the app page in the app store or in case he has already downloaded it, and the respective page can be opened through the app. Deep linking comes with an array of benefits. First of all, it boosts both engagement and retention for existing customers. Secondly, it continuously lures new users to the app. Thirdly, with deep linking across various web pages and contents, you can easily boost discoverability and reach. Lastly, with relevant deep links, you can help your app get indexed by Google App Indexing. 5. Focus on organic output In the initial stage when your app still has a feeble download number, opting or paid downloads is not an altogether bad option. But paid downloads do not give an app its real user base, and hence they are as good as fake ‘Like’ counts. So, your marketing campaign must prioritize organic downloads through an array of initiatives. Here are few of the must-do measures. First of all, do App Store Optimisation through a keyword rich, short and straightforward description, high-quality app screenshots, a short app guide video and a few testimonials and credible reviews. Secondly, do content marketing with relevant topics related to your app, use relevant app keywords and deep link your app page. Release short video contents about your app on YouTube and other video channels. Give your app related contents further boost through social media, social bookmarking channels, and discussion forums. To conclude, we must advise startups to consider the app marketplace as a level playing field rather than a market where established biggies always come as winners. The increasing number of small app companies and indie titles that are winning the tough turf of competition from big players should be your motivation.
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