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Syed AhxnFor a lot of business owners, when it comes to choosing the best methods for marketing their business it can be difficult to know what the best methods are. This can be down to finding what fits within your budget or what you should do for the type of business you own. In 2016, the main types of marketing can be split up into two techniques – digital and traditional. With traditional marketing, the most common techniques are advertisements on newspapers, magazines, television, radio, cinema, direct marketing (door-to-door) and billboards. The other side, digital marketing, includes techniques which are usually reliant on the existence of the internet – with the main forms of digital marketing being seen with things such as search engine marketing, advertising on websites and social media marketing. This article further analyses both of these techniques and helps to describe which technique is best for businesses wanting to market their business. Traditional Marketing One of the key benefits of traditional marketing comes with the fact that it is very good for when a business wants to make sure that they can perfectly mould their message and reach a wide range of potential customers. With television, newspaper and radio too they can make sure that the adverts can reach people who live within a specific area too. These can then be teamed with the business posting flyers to people within the local area which follow the same theme as the adverts. This goes along with one of the biggest and best aspect of traditional marketing, which is the fact that it allows the business to give the customer a physical item which they can keep and make use of. However, businesses should be slightly wary with how this is done, because when people are given or posted flyers in this modern age – they often take one look at it and then it is thrown away without a second thought given to it. Therefore, a great alternative can be to use lanyards, keyrings or stickers as these can still be branded and the customer is more likely to make use of the item and it will be kept – meaning the marketing will have more of an effect. Digital Marketing Digital marketing is a technique which is renowned for the fact it allows businesses to tailor their advertising campaign to specific demographics, which means they can attempt to get their message across to the exact set of people they want to. Also in most cases, it is very cheap – and at times free – to post content on the internet, which means that businesses are able to get a great ROI on their marketing budget. This can be demonstrated with what is arguably the most popular form of digital marketing: social media, as this is undoubtedly one of the most cost-effective marketing tools available to any business. On top of this, social media allows for two-communication between the business and the customer – which means that businesses can receive instant feedback on their digital marketing campaign. Another aspect is search engine optimization (SEO) which – when done well – allows your company to show up higher on Google, which is, of course, vital for any business which is web-based. So, which is Better? There is essentially no simple answer to this question, which is down to the fact that both techniques have their downsides too. For instance, with the majority of the traditional marketing techniques, it can sometimes be difficult for a business to track the progress of their campaigns to see what exact impact they had in increasing inquiries or sales for the business. One of the downsides with digital marketing comes with the fact that the instant feedback can actually give the customers a lot of power, and this has been a downfall for a lot of businesses – particularly on social media – as any comments can be seen, liked and shared straight away. Therefore, the main recommendation given to try and bring together the positives and overcome the negatives would be to try and integrate both of the marketing techniques when creating a marketing campaign. This can be put into practice by having a television advert which has a follow-up YouTube advert, and the traditional direct marketing techniques can be followed up with some digital marketing techniques. This will ensure all bases are covered should one of the methods fail.
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Top 7 Trendy 2017 Social Media PluginsIn 2017, as in the previous years, the influence of social media on the Internet and on everyone who is working online has continued to expand. It is Facebook, Twitter, Pinterest and other networks that have become the main traffic source for many websites, beating the Google search traffic. That is why a large number of social media plugins have appeared recently, allowing you to integrate social media accounts to a personal website. To help users find quality products among more average ones, we’ve compiled the list of 7 best plugins. Best plugins list We’ve chosen 7 best plugins for different social networks and different purposes. Let’s consider them in detail. Instagram plugin A powerful Instagram plugin that creates exciting galleries and astounding portfolios. The cloud service Elfsight Apps lets you install it on any site in just a couple of minutes. Find out more about the plugin YouTube gallery A multifunctional YouTube plugin to display videos as colorful galleries and to create breathtaking portfolios. As well as the Instagram plugin, it can be installed from a cloud service to any website without the help of a developer. Find out more about the plugin Twitter widget A popular widget to share and follow Twitter content. Use this product to increase your Twitter audience. Find out more about the plugin Social share buttons One of the most popular plugins to create and place social share buttons to WordPress sites. Quality design and over 200 available social networks will help spread your content all over the Internet. Find out more about the plugin Email address grabber One of the main functions of a blog or a content section is to attract possible customers. This plugin will let you create forms to grab emails and to set up mailing lists to send out newsletters. The plugin also supports integration with all the popular mail services. Find out more about the plugin Auto-posting to social media Auto-posting from a blog to social media accounts. Save time and embrace new social networks to get more clients. The plugin also supports integration with all the popular resources, multiple accounts, and other functions. Find out more about the plugin AccessPress – Social Icon for Website Quality social media logo icons with the option of editing their parameters. All the popular social networks are included in the plugin, besides, it features ready-made template collections. Find out more about the plugin The plugins’ general characteristics Here’s a list of basic characteristics that will help you make a choice: *The figures are relevant as of March 2017. Sources: WordPress, Elfsight Apps, CodeCanyon. Making the decision to use a plugin Using a plugin or not depends not only on the product quality but also on understanding your audience and content. For instance, installing a Twitter plugin to websites whose content doesn’t fit the Twitter standard won’t give you any tangible results. (Let’s keep in mind the Twitter post limits – 140 characters, with a link taking up 23 characters and an attached image – 24 characters). So as not to waste your time and money, you need to realize, where your content will get most popular. To do it, you need to analyze social media and your competitors’ activities. If you see that video content brings lots of views to a competing company, it means that your presence on YouTube is a must. And if you want to further promote your content, you can install a YouTube plugin to your website. It will be a clever thing to do, as such a move is sure to interest your users! Conclusion Using plugins to get social media traffic has become a common practice for all websites. We’ve compiled a list of plugins that we believe to be the leading ones in their spheres. Thank you for reading this article! Please, give feedback about your favorite social media plugins! Reference: https://elfsight.com/blog/2017/03/7-best-social-media-plugins-for-wordpress-websites/
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5 Reliable Concepts To Magnify Your Dental Marketing Master PlanPay attention to your social media activity or on your real reviews if proper SEO is not serving as expected for your dental marketing in spite of investing a lot of time and money.
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How Attending a Digital Marketing Conference can Benefit your Business?Wordpress theme customization feature gives you the privilege to change and modify several themes unlimited times through your website’s admin panel. Several times during development, we come up with a need of editing and customizing the themes
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Developing the Best Social Media Marketing Strategic PlanAs a development startup, a company is both exposed to opportunities and constraints of all sorts. After you have produced your unique app, it is the marketing challenge that you need to pass through. A unique is just the beginning of a long haul of procedures that any development company has to go through. Compared to the established companies startups are likely to face a bigger challenge in reaching their audience and making their voice heard since they often lack workforce, infrastructure, and capital. The question is how a startup can circumvent these constraints and can ensure a successful marketing for their app. Let us introduce here five indomitable strategies that can help startups marketing their mobile apps more effectively. 1. Low budget pre-launch marketing From the initial concern like ‘where can I find an app developer’, you have moved forward and ultimately is on the verge of getting your app published. Now, it is time to prepare for the launch, right? But wait, you still miss something called pre-launch marketing. These days your marketing initiative cannot just wait until your app development is over and ready to hit the marketplace. You need to start your marketing way before it is developed. This is something widely conceived as pre-launch marketing. When your product is not ready but still you need to sell the idea and create buzz among your target audience, this is precisely what pre-launch marketing is all about. Now thinking of pre-launch campaign you probably started to consider all those prime time media ads and first-page newspaper ads that from time to time announce upcoming products and offerings. Yes, you have guessed it correct. They are mostly expensive and used by big businesses. For a startup affording such capital intensive campaigns for even a month or two just before the launch of the product is very likely to be out of reach. So, a startup needs to consider affordable means to reach its audience. Here are some tips for low budget pre-launch marketing. Make a social media page for the app and start a pre-launch campaign in selective social platforms. Reach out to all your existing customers, peers and well-wishers with the app idea and seek their advice as well as suggestions. Reach out to all the potential industry influencers with your future app idea. Start a small website. A single website expressly for the app is not a bad idea. Roll out promotional campaigns like a free subscription for the premium version, some gift items, promotional coupons, etc. Start blogging about your app and how it can add value to the user experience. Try to coincide your launch date with a significant event related to your niche or industry. 2. Social marketing: it's almost free For a small business or a startup often social media marketing comes as the invaluable first choice since it comes almost free. But just because it is free and unrestricted it does not guarantee success without a sustained, focused and disciplined approach. Consider the following tips to help your social presence produce an effective outcome for the app. First of all, limit your social presence to a minimum number of platforms which are most effective. Since as a startup you are less likely to have a dedicated social marketing team and all the automated tools, it is better to concentrate on a minimum number of platforms. Choose your social platforms as per your chances to gain attention from your target audience. Facebook and Twitter are invincible with gross presence from all types of audience. Apart from that LinkedIn is good for B2B apps or enterprise audience. Pinterest and Instagram are good for visual contents, and among them, Pinterest is particularly recommendable if your audience is predominantly women. Have social media content strategy with a mix of contents ranging from visual, media and text. Never bank upon too much on text contents as users these days have a lower attention span. To engage with the valuable audience, you can troll some influencers and frequently engage in conversation. Always focus on relevant and trending topics to engage with your audience and draw their attention. You can also run social media paid ads in selective regions to gain some quick attention. 3. Measure KPIs that are crucial for the market of your app While professional marketers always and almost invariably focus on setting a goal for their campaigns, often startups without dedicated marketing team lacks such focus. But even having an objective for your app marketing is just not enough. They need to be specific, realistic, achievable and measurable. Now ever marketing objective for an app is associated with certain KPIs or particular parameters. These parameters vary as per the type of app, and it's target audience. If you have a game app that can attract gamers quickly with its unique gameplay but cannot stay as a source of amusement for long, then user acquisition is a very important KPI for the said game app. But if you have a retail app for fashion and consumer goods, more than download numbers, you need to focus on retention, engagement and lifetime value (LTV) of the users. Choose the most relevant KPIs for your app and continue measuring them from time to time. 4. Unleash the power of deep linking A startup needs to grab all the potential scopes to give its app discoverability, prominence, and traction. Deep linking is one such strategy. If you want your app to be indexed by Google, you need to do deep linking. If your website contents have the link to your app, the users either can be lured to the app page in the app store or in case he has already downloaded it, and the respective page can be opened through the app. Deep linking comes with an array of benefits. First of all, it boosts both engagement and retention for existing customers. Secondly, it continuously lures new users to the app. Thirdly, with deep linking across various web pages and contents, you can easily boost discoverability and reach. Lastly, with relevant deep links, you can help your app get indexed by Google App Indexing. 5. Focus on organic output In the initial stage when your app still has a feeble download number, opting or paid downloads is not an altogether bad option. But paid downloads do not give an app its real user base, and hence they are as good as fake ‘Like’ counts. So, your marketing campaign must prioritize organic downloads through an array of initiatives. Here are few of the must-do measures. First of all, do App Store Optimisation through a keyword rich, short and straightforward description, high-quality app screenshots, a short app guide video and a few testimonials and credible reviews. Secondly, do content marketing with relevant topics related to your app, use relevant app keywords and deep link your app page. Release short video contents about your app on YouTube and other video channels. Give your app related contents further boost through social media, social bookmarking channels, and discussion forums. To conclude, we must advise startups to consider the app marketplace as a level playing field rather than a market where established biggies always come as winners. The increasing number of small app companies and indie titles that are winning the tough turf of competition from big players should be your motivation.
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Creative Marketing For Small BusinessYeah! Everybody thinks day and night what to do the next day; yours might be learning a second language to top on your native language.
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Social MediaPay attention to your social media activity or on your real reviews if proper SEO is not serving as expected for your dental marketing in spite of investing a lot of time and money.
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OMUNYOKOL ROBERTMany say that branding on Twitter is difficult, but in reality, it takes time to build a brand on social media platforms. In some cases, the problems can be using the platform or even the lack of understanding how Twitter operates.
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